The Google Bert update, Google announced this week that It has been putting out what it calls “the largest step forward in the past five years, and one of the biggest leaps forward in the search history,” starting earlier this week, throughout the week. That’s the BERT algorithm update, which is Google’s way to better interpret one out of ten questions, so that people understand them.
Google BERT update
started rolling out earlier this week, and by the end of this week it will be fully live. It’s live for requests in the U.S. English language.
It also has a big impact on featured snippets, and not just snippets featured for English language, such as core search, but many different languages.
BERT is much like RankBrain, because it’s a machine learning algorithm that seeks to better understand a page’s queries and material.
Technically, BERT is a pre-training technique based on the neural network for natural language processing (NLP). BERT stands for Transformers ‘ Bidirectional Encoder Representations. Google wrote more details about it last year.
BERT enables Google to understand more human-like queries, more natural language-based queries and content. BERT helps Google understand the nuances and context of search words and better match those queries with results that are more relevant.
Google says it’s huge, massive in that it affects 10 percent of all searches, but Google also said it’s one of the biggest search moves in the past 5 years, and it’s one of the biggest steps forward in the search history overall.
Google said they’ve tested BERT in a big way and the company is seeing significant advantages in its use.